Contrary to popular belief, social media has existed for a decent length of time. But, using it to market a product is a newer idea. Although some details of social media marketing may change, the basic concepts will always remain the same.
Answer any questions your followers ask and respond to comments they make to engage them in conversation. Give people thanks when they mention you, and give them answers to questions they ask you. This will build a bond between your company and your customers. This will help you establish an individual identity so you will not be seen as some type of corporate entity.
Think twice about paying for a professional social media marketing service. Many of these businesses are preying on inexperienced owners of Internet marketing businesses with scams. By creating fake social media accounts with programs that automate the process, these companies vastly inflate their statistics. Few real people, if any, will see your spot — even though your hits are up and you pay through the nose to your marketing company.
Update your social media site often. A lot of users of social networks will expect you to update frequently. If you don’t do this, you may get a bad reputation and that loses customers. Depending on your product or service, don’t spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.
If you wish to have a big following in social media marketing, don’t try to just sell products. Try posting links or stories from outside providers that are relative to your niche or industry. You can run contests, post pictures and ask questions. It’s highly important that you engage your followers. Go for product engagement instead of product placement. Make it a goal to identify with your customer’s lifestyle, so that they will identify your product in a like manner, rather than viewing it as yet another thing to spend money on.
Make links that tie all your social media sites together. Make it easy for your viewers and readers to find you on Twitter, see your YouTube videos and follow your Facebook page. Add the URL for Facebook and your blog through your Twitter profile. Links to each of your networks gives you more exposure.
Be sure and include a way for visitors to subscribe to your Facebook page, Linkedin, Tweets, etc. Many individuals use Facebook, Twitter and Linkedin on a regular basis, meaning that you can use these sites as a valuable way of promoting your business. Just provide easy access to your daily posts and your consumers will easily be able to stay up to date on your products and business.
Offer exclusive discounts and perks to those who follow your social media profiles. Grab your customers with a unique post. You can put up a contest for social media friends. If this doesn’t appeal to you, offer an exclusive item or savings for your social media fans instead. You also can post your announcements on social media pages.
March to your own social media marketing drummer. Your uniqueness is what’s going to make you stand out. If you follow the advice given in this article and have a great product to offer, you are bound for success. Social media can help you connect to everyone around the world.