Regardless of whether this is the first website you are designing or your twentieth one, a website’s design is an extremely important component of all sites. You can ensure that your website attracts a wide audience by making it aesthetically pleasing, user friendly, and providing content that is enticing. Below are some essential web page design tips that every webmaster needs to know if they want to create beautiful sites.
It’s imperative that you include a tagline somewhere that will be very noticeable on your website. The tagline includes a motto or clever phrase that speaks to the purpose of your business. The tagline serves to entice people to linger at your website rather than just pass through. Research shows that visitors spend roughly 8 seconds deciding if a website is worth exploring further. So make your tagline count.
Never allow dated or irrelevant content to remain on your website. You will lose the attention and credibility of your readers if the promotional offer on your page expired months ago. Users are careful with their time and if they can tell that your site is not updated often, they will leave. Set yourself a schedule for reviewing your site and removing anything that is outdated.
Easy navigation is critical to keeping visitors on your site. Ensure that links are visible and displayed in prominent locations. Another way to provide easy navigation is to incorporate menus. Make sure you have links back to your main pages accessible on every single page of your website; that way, visitors are able to always get around.
Put in a search box that lets visitors search through your site content. If visitors to your site need something specific, they look for a search box first. If your site is not equipped with one, visitors may go to an alternate site. Put the box on the right-hand top of the page.
Keep page size to a minimum. Some users have slower connections and will lose interest if a website takes too long to load. You will want your users to have a great overall experience.
Use a newsletter to gain repeat visitors. You can keep your visitors informed about important events, updates, and changes when they sign up for a newsletter, and the flow of information will often tempt them to revisit your site. Put the form for signing up in a prominent location, such as a sidebar, and use it to compile a list of visitors who opt in to your newsletter. Only send the newsletter to those who request it, or you could find yourself in hot water.
Let your users have the option of canceling any action if they wish to do so. This includes anything from filling out a simple set of questions, up to registering for a product or service. If you do not give your users the option to cancel something, then you are making them do something, which can cause users to be leery of making future purchases or coming back to your website at all.
During the process of designing your site, use ALT tags for your images. Those who are visually impaired will benefit greatly from ALT tags. If you use your images as links, the ALT text will also give you an easy way to describe how the link behaves. And most importantly, search engine bots need to see the descriptions through ALT tags in order to help your search engine ranking.
Try doing some research on a variety of keywords. While your primary focus is to offer customers information that is up to date and relevant, the first order of business is to form a customer base. To make sure that people find your website more easily, you’ll need to learn what keywords are and how to use them effectively.
Create ongoing relationships with visitors to your site by employing the techniques you find here. Such a site will no doubt be pivotal to the success of your online business.