To say things bluntly, Google is the center of the Internet universe. If you haven’t optimized your sites for the likes of Google (or Yahoo!) or even Bing), the real potential of your site hasn’t been reached. Put this advice to work so that you can create a winning SEO program.
Look at source codes found on the websites of your competition. This gives you information about how they use SEO on their website, and which keywords they use. You probably don’t want to imitate what they are doing, but it can give you some great ideas.
Increase your PageRank by attracting new visitors and establishing rapport with them. You want them to remain on your site as long as possible. There is evidence that the more time a person is on a site the higher ranked that site will be. In other words, simply driving traffic to your site is no longer an effective way to get a good PageRank rating. Message boards and forums can encourage visitors to stay on your website for a long time.
If you want a specific page within a website to be friendlier to search engines, use keywords in the URL of the page. If a URL has symbols or numbers that won’t be searched for, it is unlikely to rank highly in search engines. Put relevant keywords on your website to get more traffic.
It isn’t necessary to assign key words to your comment tags. Spend your time focusing on your content, not your comment tags.
An effective site map will include your keywords. Site maps are great ways for both search engines and visitors to find their way around your site. The presence of a site map also influences your search engine rankings, since ease of navigation is something search engines take into account.
It is essential to regularly add new content and publish fresh articles. Outline weekly writing goals to keep yourself on track. Search engines value websites that update their pages with new and relevant information over websites that are mostly stagnant and contain the same old content. Sites with more new content appear higher on search engine results pages.
Avoid using a bunch of keywords. Twelve or less should do the job. To make the most of keywords, use a variety of analyzing tools that will help you to learn which keywords will help to bring in more visitors.
Use these tips to keep your site on people’s minds. The more you use a search engine and know what it’s all about, the better you’ll do within search engine results. Use these tips each and every day to gain an advantage. Remember, your competitors will be using these tactics, so keep that in mind.